Marketing international LA BALEINE En revisitant l'histoire grâce à DANS L'WEST
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EUR88.95
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Marketing international LA BALEINE En revisitant l'histoire grâce à DANS L'WEST En revisitant l'histoire grâce à l'anthropologie évolutionniste Il livre une véritable réflexion sur les mécanismes du jeu avant de mettre en évidence les stratégies d'implantation à l'international l'auteure étudie les défis socioculturels qui y sont liés
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